Cosmoprof North America: CBD and Beauty at a Crossroads

if(typeof(jQuery)=="function"){(function($){$.fn.fitVids=function(){}})(jQuery)}; jwplayer('jwplayer_m31GEjpc_V9usQ9H0_div').setup( {"playlist":"https:\/\/content.jwplatform.com\/feeds\/m31GEjpc.json","ph":2} ); Undeterred by 112-degree heat and swarms of grasshoppers, the beauty industry descended upon Las Vegas last week for the 17th annual Cosmoprof North America event. Held at the Mandalay Bay Convention Center, the three-day trade show drew more than 40,000 attendees, a 3 percent increase from last year. Floor space was also up 3 percent from 2018, to 312,638 square feet, with 1,435 exhibitors from 43 countries. The 2019 show marked a changeup in executive leadership. After 12 years heading Cosmoprof Las Vegas, former head of North America marketing Daniela Ciocan departed the organization in October. This was the first show for Liza Rapay, the former Esteé Lauder Cos. Inc. executive who succeeded her. CPNA this year was split into three sections — cosmetics and personal care, professional beauty and Cosmopack North America, which features suppliers and manufacturers. Within the cosmetics and personal-care section, there were several themed areas, including Discover Beauty (new brands), Discover Green (brands marketing “clean” products) and a small dedicated section for multicultural brands. Trends observed included sustainable packaging and waterless products; “clean” ingredients; vegan formulas; a broadening definition of beauty that includes home, lifestyle and even cleaning products; modernized feminine care, and masstige price points. Most notably, CBD was

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