Influence Peddler: Kristen Noel Crawley on Streetwear and Beauty’s Love Affair

Streetwear and beauty have a thing going on. The jury’s still out on whether fashion’s streetwear obsession is dying down or heating up, but the delirium is so strong, it has poured over into beauty. Italian streetwear brand GCDS released a beauty line that made its debut at ComplexCon late last year. In January, Puma and Maybelline unveiled a line of streetwear-inspired makeup products, and a few months later, Estée Lauder Cos. Inc. revived its original logo for a collaboration with popular streetwear retailer Kith. The intersection of streetwear and beauty may be niche, but it’s ablaze nonetheless. Few know its ins and outs better than Kristen Noel Crawley. “I come from the streetwear world. That’s in my roots,” said Crawley. A decade ago, she and her husband, Don, opened a men’s store called RSVP Gallery in Chicago. They, along with Virgil Abloh, are co-owners of the store, which has been a hotbed for street-style stars such as Aleali May, a former RSVP employee. Kristen Noel Crawley  Dan Doperalski/WWD RSVP, said Crawley, was “all about fusing high-end and streetwear culture.” This fusion would eventually explode into the current streetwear craze — 10 years ago, it was hardly mainstream. It would also be an underlying theme of

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