EXCLUSIVE: Biologique Recherche Now Offers Its Services Inside Neiman Marcus Beverly Hills

Starting today, Biologique Recherche — the French skin-care brand with a cult following — is offering its services in a resident spa exclusively inside Neiman Marcus’ Beverly Hills location. Historically, the brand had been working purely with medical and hotel spas. That is, until it entered the world of retail by partnering with long-established, luxury department stores: London’s Liberty, founded in 1875, and more recently, Paris’ Le Bon Marché, the 7th arrondissement institution that dates back to 1838. “It was extremely successful,” Biologique Recherche’s U.S. general manager Laura Gerchik said of the initial endeavor. “And so, we are replicating this model in the U.S. It’s a very big first for us…it’s only at this one property, this one Neiman Marcus in Beverly Hills, that we are taking over one of the treatment rooms, and it is going to be operated five days a week as a normal spa.” The process has been two years in the making, she said. “First of all, you have to find a space that has a spa, a spa room, and they have three,” Gerchik continued, when asked what made Neiman Marcus, founded in 1907, the right partner in the U.S. “In a lot of situations, other brands are

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