Beauty’s Embrace of AI Technology

“We loved the idea of using augmented reality to create an escape of sorts,” shared Gerard Quiroga, president of Bellacures, a nail salon franchise with locations in Southern California and Texas that introduced the use of virtual reality in the business this year. Available exclusively at the Beverly Hills address, customers have the option of donning a VR headset for a visual and audio experience of their choice: a secluded beach, waterfall or forest. “We knew virtual reality was going to start making its way into the health and wellness space and have been discussing ways to incorporate a more meditative element into our treatments,” continued Quiroga. “I like to think of it as taking them on a mini vacation, so for that hour or so we get them in our chair, they can disconnect and go to a beautiful location to turn off their mind.” A VR manicure is priced at $55, while its pedicure equivalent costs $60. “They are loving it and saying it is extremely relaxing and allows them to disconnect and recharge more than a normal service,” he said of consumer feedback. “We have even had a couple fall asleep in the chair, so I think that says it

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