Blurring the Lines Between Beauty, Wellness and Holistic Treatments

LONDON — Is a healthy gut the new status symbol? The wellness industry is racing ahead, capturing the hearts, minds — and stomachs — of consumers who once looked to creams, color cosmetics and the odd facial to feel better about themselves. Today, men and women alike are taking a holistic approach, looking to beautify on the inside as well as outside with therapies aimed at calming and balancing the body and the mind. They’re also researching medicinal products — and therapists — to help them with their individual needs. Tapping, Qi Gong, sound baths and energy healing have become popular among fashion designers in particular, while at retail, the lines between beauty, alternative therapies and ancient treatments are blurring. Net-a-porter has added a wellness subcategory to its beauty pages, offering products such as hair vitamins costing 70 pounds a pack, water bottles with amethyst crystals to emit calming and creative energy, and a drinkable vegan radiance powder to help the skin glow. The Facegym flagship in London.  Courtesy Photo Likewise, Cult Beauty has introduced a well-being category that sells libido and energy boost pills, acupressure pillows, quartz eye masks, CBD oral spray and expensive dietary supplements. Face Gym, which offers high-energy facials involving hand massages and technology

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