CBD Is Still Going, But Its Future in Beauty Remains Uncertain

CBD exploded in 2019, moving quickly from fringe health stores and dispensaries into mainstream retail. In 2020, a slew of launches seem to indicate its influence on beauty is not going away. It is yet to be seen if the ingredient is a passing fad or an emerging key category for beauty in the U.S. market. The beauty industry is quick to latch onto wellness trends, and CBD was no exception. Retailers from Ulta Beauty to Nordstrom have recruited brands touting CBD as an ingredient, and new retailers offering curated CBD selections in upscale environments, including Fleur Marché and Standard Dose, launched. At Cosmoprof in Las Vegas in July, CBD was a recurring theme. Among attendees and exhibitors, there were private-label manufacturers prowling for clients, ingredient suppliers, brands devoted to CBD products and brands that were launching CBD products and buyers hot on the CBD trail. Brands were grappling with CBD as an ingredient trend, especially with how to use it and market it in topical skin-care products. “CBD is known for reducing inflammation — it’s great for skin conditions like psoriasis, eczema and puffiness,” said Stephanie Wissink, managing director at Jefferies, who was at Cosmoprof and forecasted the use of CBD in skin

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/37Gwsie
via