ColourPop Lofty Goals Lux Liquid Lipstick Duo Review & Swatches

Lofty Goals

Colour Pop Lofty Goals Lux Liquid Lip Duo ($14.00 for 0.34 oz.) includes two darker, more muted coral hues; one was more mid-tone and warmer, and the other was darker (but not bright) and pinker. They had more buildable coverage, which was as described, and decent application, but the formula is best applied over just-exfoliated lips as it caught on imperfections/flakes easily.

Lofty Goals

B+

Limited Edition

8.5

Product

Pigmentation

Texture

Longevity

4.5

Application

89%

Total

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Puddin'

Puddin’ is a light-medium, coral-orange with moderate, warm undertones and a satin finish. It had buildable coverage from medium to mostly opaque (two layers) that applied evenly and smoothly across my lips, though it wasn’t the most forgiving formula with respect to natural lip texture and/or imperfections. The liquid lipstick was lightweight, thin, and like a watery mousse. It stayed on well for four and a half hours and was neither drying nor hydrating.

Top Dupes

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Anastasia Cinnamon (LE, $18.00) is darker, cooler (90% similar).
Colour Pop 7 Springs (P, $7.00) is warmer (90% similar).
MAC Morange (P, $19.50) is more shimmery, darker, warmer (90% similar).
MAC Lobster (DC, $21.00) is more shimmery, darker, brighter (85% similar).
MAC Style Shocked (P, $19.00) is darker (85% similar).
Makeup Geek Salsa (LE, $12.00) is darker, brighter, cooler (85% similar).
Hourglass I Live For (P, $34.00) is darker, cooler (85% similar).
NARS Soleil de Pluie (LE, $27.00) is darker, cooler (85% similar).
Makeup Geek Quirky (P, $15.00) (80% similar).
Bite Beauty Saffron Fire (LE, $26.00) is darker, brighter, cooler (80% similar).

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Formula Overview

The formula is supposed to have "medium buildable coverage" that has a "soft, diffused" effect. It's a more amped up take on their Blotted Lips concept or a slightly "washed out" take on their Ultra Matte/Ultra Satin range. The formula is much thinner--almost weightless--and spreads evenly with a single layer. I'd argue that most shades were often closer to semi-opaque rather than medium and buildable--and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.

The consistency was airier, light, thin, and spreadable with a soft dry down that didn't feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I've tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.

Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.

Browse all of our Colour Pop Lux Liquid Lip swatches.

Ingredients

Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).