Huda Beauty’s Skin Care Line Is Here

Super influencer Huda Kattan is moving on from the Instagram-makeup aesthetic — at least when it comes to skin care. Launching with just one product, Kattan’s new skin care brand, Wishful, is a far cry from the more-is-more vibe of her makeup offering, Huda Beauty. The point of this brand — her third — is simplicity. “Although we represent this almost drag-like beauty at Huda Beauty, I’m not only this person who is made up and always likes to wear their hair flawless and their makeup flawless…I am also this very simple [person] — I like to be cute sometimes, and to be simple, and to be in my essence and who I am — that’s kind of what Wishful represents,” Kattan said in an interview. “[Huda Beauty] is like posted up, perfect, and the other is like so simple, couldn’t care less how people perceive them. It represents us, everyone out there. We are more than one part of ourselves.” Wishful’s first product is the Yo Glow Enzyme Scrub, which is housed in a light yellow tube with holographic type. The scrub contains pineapple enzyme, papaya enzyme, alpha hydroxy acids and beta hydroxy acids, with the goal of providing glowing, even-toned skin.

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