Selena Gomez Isn’t Following the Celeb Formula With Her New Makeup Line

Selena Gomez has founded a beauty brand called Rare Beauty. The star posted the news in an Instagram Live on Tuesday, noting that she will launch the line with Sephora this summer, and that she was sharing the news while wearing the makeup, including a bold, red lip. The makeup line will be sold exclusively at Sephora in the U.S., Canada and Mexico, including the Sephora inside J.C. Penney locations, as well as on its own web site. “We will go globally next year,” Gomez said, hinting that parts of the launch process would be collaborative. “I want your help to build the brand, because I want it to be real — real stories, real people.” View this post on Instagram Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait. A post shared by Selena Gomez (@selenagomez) on Feb 4, 2020 at 12:51pm PST “We are honored to partner exclusively with Sephora and bring Rare Beauty to Sephora and Sephora inside J.C.

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